Case Study: Virgin Atlantic achieves 100% inbox placement with Validity Everest

Virgin Atlantic reaches 100% inbox placement with Validity

Virgin Atlantic, a global airline, faced the challenge of ensuring its essential marketing emails reached customer inboxes instead of spam folders. Operating in a competitive travel industry with fluctuating seasonal demand, the company needed to guarantee superior email deliverability to drive revenue and customer loyalty. They partnered with the vendor Validity and its Everest email deliverability platform to address this challenge.

By implementing Validity's Everest platform and joining its Sender Certification program, Virgin Atlantic gained full visibility into its email performance and competitive intelligence. This solution provided the tools to monitor sender reputation and test email designs across all devices. The results were exceptional, including a consistent 100% inbox placement rate and a Sender Score of 99/100. Campaign optimizations led to a measurable impact, such as a 355% uplift in click-through rates, allowing the airline to confidently pursue innovative email tactics.

Virgin Atlantic