Case Study: Viajar Barato achieves 100% inbox placement with Validity Sender Certification

Viajar Barato achieves 100% inbox placement with Validity

Viajar Barato, a Brazilian online travel agency, faced the challenge of poor email deliverability with many campaigns landing in spam folders, threatening a channel that drives 40-50% of their sales. This was a particular issue in Brazil, where average inbox placement rates are lower than the global standard. They turned to the vendor Validity for help.

Implementing Validity's Sender Certification program and working with their deliverability experts, Viajar Barato optimized their sending practices and database. The solution yielded a consistent 99-100% inbox placement rate, a 24% uplift over Brazil's average, and an estimated 22% revenue increase. This success has sustained a decade-long partnership with Validity.

Viajar Barato