Case Study: University of Arizona improves data quality and prevents duplicates with Validity DemandTools

University of Arizona modifies 1.1 million records in one month with Validity

The University of Arizona faced significant data quality challenges in its Salesforce platform, which is central to student engagement and services. Inconsistent and duplicate records were locking students out of essential appointment systems and hindering staff from providing seamless support. To address this, the University turned to the vendor Validity, implementing their DemandTools product for systematic data management and cleaning.

With Validity DemandTools, the team executed robust deduplication and prevention, cleaning millions of records. In just one month, they modified 1.1 million records, merged 21,000 duplicates, and performed thousands of updates and inserts. This clean database eliminated technical barriers, ensuring students could reliably access support services and improving operational efficiency across campus departments.

University of Arizona