Case Study: Thornburg Investment Management saves 120 hours every week with Validity DemandTools and BriteVerify

Thornburg Investment Management saves 120 hours every week with Validity

Thornburg Investment Management faced a significant challenge with the quality of its Salesforce data. With information entering the system from both end users and third-party sources, the team was constantly battling duplicate, inconsistent, and unstandardized records. This issue was hindering their operations, leading them to seek a solution from Validity.

Following a recommendation, Thornburg implemented Validity's DemandTools and BriteVerify to address its data health problems. The solution efficiently cleaned up duplicates, enabled clean data imports, and allowed for daily management of their Salesforce records. As a result of working with Validity, the company now saves an estimated 120 hours every week on data management tasks, providing their sales and marketing teams with reliable and accurate data.

Thornburg Investment Management