Case Study: TheLoyaltyCo. achieves 99% inbox placement with Validity

TheLoyaltyCo. doubles inbox placement to 99% with Validity

TheLoyaltyCo, a provider of bespoke customer loyalty solutions, was facing poor email deliverability that was negatively impacting the performance of a program it managed for Individual Restaurants. This led to a low inbox placement rate, high complaint rates, and a damaged sender reputation. To address this challenge, they turned to Validity and its Everest email optimization platform.

Validity implemented a solution using Everest, BriteVerify, and Certification. This provided reputation monitoring, email list verification, and allow-listed status at major mailbox providers. The results were significant, with inbox placement rates doubling from 45% to 99%. This improvement led to far better subscriber engagement, increased trust, and ultimately drove more revenue for the client's restaurants.