Case Study: The Rank Group achieves best-in-class email deliverability with Validity

The Rank Group achieves 99.9% inbox placement with Validity

The Rank Group, a UK-based gaming and entertainment company, faced significant email deliverability challenges. Operating in a tightly regulated industry with limited customer contact opportunities, their inbox placement rates were as low as 65-75%. Their complex, high-volume email program was further complicated by volatile subscriber engagement. To address this, they partnered with Validity and implemented its Everest email success platform.

Validity's solution involved using Everest for list validation, email rendering, inbox monitoring, and Sender Certification. This helped The Rank Group clean its list, migrate email services seamlessly, and support its safer gambling communications. The results were dramatically improved, achieving near 100% inbox placement rates with major global providers like Gmail, Microsoft, and Yahoo. This top-tier deliverability, maintained even during peak periods, directly correlated with improved commercial results and campaign ROI for The Rank Group.

The Rank Group