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Case Study: The Bradford Hammacher Group achieves 98% inbox placement with Validity Everest
A Validity Case Study
The Bradford Hammacher Group hits 98% inbox placement with Validity
The Bradford Hammacher Group, a provider of gifts and home décor, faced challenges in maintaining strong email deliverability and building an omnichannel strategy in their highly seasonal business. They partnered with Validity, migrating from the Return Path platform to its Everest email success platform to gain better visibility and improve performance.
By implementing Validity's Everest platform, the company achieved a 98% inbox placement rate. The solution provided advanced deliverability insights and design testing features, allowing them to confidently navigate challenges like Apple's Mail Privacy Protection. This sustained email performance was essential for driving revenue and supporting their broader omnichannel marketing efforts.
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