Case Study: Tabcorp achieves best-in-class email performance with Everest from Validity

Tabcorp achieves 100% inbox placement with Validity

Tabcorp, a wagering entertainment group, faced challenges in maintaining strong email deliverability in a competitive industry. They lacked visibility into whether their emails were reaching subscribers' inboxes or being filtered as spam. This issue was compounded by Apple's Mail Privacy Protection, which made traditional performance metrics unreliable. To address this, Tabcorp partnered with Validity and used its Everest email deliverability platform.

By implementing Validity's Everest platform and completing its Sender Certification program, Tabcorp achieved a 100% average inbox placement rate and maintained a perfect Sender Score of 100. This partnership resulted in an estimated annual revenue uplift of $80,000 and provided the team with the confidence and tools to navigate industry changes effectively.

Tabcorp