Case Study: Southwest Airlines Achieves First-Class Email Deliverability with Validity

Southwest Airlines boosts inbox placement by 11% with Validity

Southwest Airlines, a major airline, faced the challenge of maintaining optimal email deliverability as a high-volume sender with multiple IP addresses. They needed deeper campaign insights to avoid spam filtering and ensure crucial transactional messages reached their customers' inboxes. They partnered with Validity to address this.

Validity provided its Everest platform and Sender Certification program. The solution delivered actionable insights, list validation, and design testing, resulting in an 11% uplift in inbox placement rate to nearly 100%. This measurable impact gave Southwest the confidence to expand Validity's tools across other departments within the company.

Southwest Airlines