Case Study: Ridecell achieves 100% usable records with Validity DemandTools

Ridecell boosts usable records to 100% in 7 months with Validity

Ridecell, Inc., a leader in fleet business digital transformation, faced a significant challenge re-establishing a clean and actionable Salesforce database after a business focus shift. With outdated information and a high volume of duplicates, less than 8% of their records were usable. To tackle this, they turned to Validity and its DemandTools platform to rebuild their database.

Using Validity DemandTools, the marketing operations team implemented a phased rebuild with automated deduplication, standardization, and data routing processes. This solution enabled Ridecell to achieve 100% usable records within eight months. The measurable impacts included a 20% reduction in time spent cleaning data and a major improvement in email deliverability, providing a trustworthy foundation to support the company's growth.

Ridecell, Inc