Case Study: Reed.co.uk achieves a 99% inbox placement rate with Validity Sender Certification

Reed.co.uk achieves >99% inbox placement with Validity

reed.co.uk, one of the UK's leading job sites, faced the challenge of ensuring strong email deliverability in a highly competitive recruitment market. They needed to reliably send time-sensitive emails to both B2B clients, like recruiters, and B2C job seekers. The vendor Validity provided its Sender Certification program and Everest deliverability platform to address this.

By using Validity's solutions for monitoring and certification, reed.co.uk achieved a Sender Score of 99 and an inbox placement rate greater than 99%. This 14% higher-than-average placement rate gave them the confidence to increase sending volume and focus on innovation, assured that their emails would reach subscribers.

Reed.co.uk