Case Study: Reading For Education achieves a 200% email revenue uplift with Validity's Everest and BriteVerify

Reading For Education boosts email revenue 200% with Validity

Reading For Education, a provider of fundraising services for schools, faced significant challenges with its email marketing program. Poor visibility into deliverability, a low inbox placement rate of just 30%, and the negative impact of using a shared IP address were severely limiting revenue potential. This hindered the success of the fundraising campaigns for the schools they represent.

By partnering with Validity and implementing its Everest email success platform and BriteVerify contact verification solution, the company gained critical insights and tools. The solution provided clear visibility into performance, facilitated a move to a dedicated IP, and ensured list cleanliness. As a result, Validity helped Reading For Education achieve a 200% year-over-year email revenue uplift and an inbox placement rate as high as 95.2%.

Reading For Education