Case Study: RE+ Events removes Salesforce duplicates and boosts data quality with Validity DemandTools

RE+ Events prevents duplicates from 40,000+ attendees with Validity

RE+ Events, a global event and association management company specializing in the clean energy industry, faced a significant challenge with duplicate records in its Salesforce org. This influx of duplicate data from its large events was diminishing Salesforce ROI, risking user adoption, and putting their investment at risk. To address this, they turned to Validity and its DemandTools product.

By implementing Validity DemandTools, RE+ Events automated the management of record imports and prevented duplicates from entering their database. This solution empowered users with clean, easily accessible data. According to their Data Analytics Manager, John Van Zalk, the Validity tool acts like another team member, automating tasks that would otherwise require several additional staff.

RE+ Events