Case Study: Princess Polly achieves a 32% revenue increase with Validity Sender Certification

Princess Polly drives a 32% revenue increase with Validity

Princess Polly, a global fashion brand, faced significant email deliverability challenges that threatened their sender reputation and the performance of their key marketing channel. Their previous blast-targeting approach had led to issues with spam filters and campaign effectiveness. To address this, they partnered with Validity and initially used its Sender Certification service to safely re-engage their database and manage large volume sends.

After reinstating Validity's Sender Certification, Princess Polly safeguarded its sender reputation and leveraged real-time analytics from the in-flight dashboard. The solution provided by Validity resulted in a 68% growth in audience volume, a 15% increase in inbox placement, and, most significantly, a 32% incremental increase in revenue, delivering considerable ROI.

Princess Polly