Case Study: Philips achieves higher inbox placement and deliverability with Validity Certification

Philips boosts inbox placement to 98% with Validity

Philips, a global electronics company, faced a major challenge with poor email deliverability due to a lack of visibility and a damaged sender reputation. Their Sender Score was critically low at 7 out of 100, and many emails were being blocklisted. They turned to the vendor Validity for a strategic solution using Validity's Certification service to improve their reputation and gain insight.

Validity provided Philips with its Certification solution, educated them on Sender Score, and offered greater visibility into their email program. This led to immediate and sustained results, including an average Sender Score increase to 99 and inbox placement rates rising to as high as 98%. The improved deliverability created a direct positive impact on program revenue, and the gained insights allowed Philips to optimize campaigns, nearly doubling average click-through rates.

Philips