Case Study: Motability Operations achieves 99.8% inbox placement and 60% more website traffic with Validity Sender Certification

Motability Operations achieves 99.8% inbox placement with Validity

Motability Operations, the commercial organization behind the UK's Motability Scheme, faced significant email deliverability challenges. Their key engagement metrics were declining, and they had limited visibility into their true inbox placement rates, with particularly poor performance at Microsoft. Partnering with their agency Jarrang, they turned to Validity for a solution to ensure their essential customer communications reached the inbox.

By implementing Validity's Sender Certification and Everest platform, Motability Operations gained real-time visibility and performance improvements. The solution from Validity resulted in a 99.8% inbox placement rate, a 60% uplift in website traffic, and click-through rates double the industry benchmark. This ensured timely customer communications and avoided the costs of alternative contact channels.

Motability Operations