Case Study: MeritB2B improves inbox placement rates by over 60% with Validity

MeritB2B boosts average inbox placement by over 60% with Validity

MeritB2B, a B2B marketing company, faced significant email deliverability challenges including high bounce rates, low inbox placement, and the risk of blocklistings due to their use of purchased third-party data. This was damaging their sender reputation and forcing them to scale back their email activity. They suspected a major problem but lacked the visibility to address it, leading them to seek a solution from Validity.

Validity provided MeritB2B with accurate reporting on key metrics like sender reputation and inbox placement, along with expert support. As a result, MeritB2B improved their average inbox placement rates by over 60%. This partnership transformed their email program, providing greater insights and delivering far greater success and value for their clients.

MeritB2B