Case Study: MandM achieves 100% inbox placement with Validity Sender Certification

MandM reaches 100% inbox placement with Validity and adds 80 million inboxes per year

Online fashion retailer MandM faced a challenge maintaining strong email deliverability for its high-volume, highly segmented email program. Issues with invalid addresses and strict filtering by major mailbox providers threatened inbox placement, which is critical as email drives 12-15% of their annual revenue. To address this, they turned to vendor Validity for assistance.

Validity's solution involved their Sender Certification program and Everest email deliverability platform, which provided monitoring, list validation, and expert support. This helped MandM achieve a 100% inbox placement rate with major providers and increased their placement rate by 19%. This improvement translates to an additional 80 million emails reaching subscriber inboxes per year, solidifying email as a powerful revenue channel for MandM.

MandM