Case Study: lm group improves email deliverability with Validity Certification

lm group achieves 97.2% inbox placement with Validity

lm group, a multinational online travel group with 43 million global users, faced significant email deliverability challenges due to the COVID-19 pandemic. The instability caused by the crisis negatively impacted their sender reputation, especially as they migrated to a new platform. To reverse this trend and maximize inbox placement, they turned to the vendor Validity and its Certification service.

By implementing Validity's Certification, lm group leveraged enhanced global relationships with major mailbox providers. The solution led to an immediate improvement, yielding a 97.2% average inbox placement rate and a perfect Sender Score of 99. For their Bravofly brand, Validity's solution resulted in a 20% increase in open rates and a 10% increase in website sessions, with all Microsoft SNDS scores turning green.

lm group