Case Study: J.Jill achieves consistent 99.7% inbox placement through three ESP migrations with Validity Everest

J.Jill maintains 99.7% inbox placement through three ESP migrations with Validity

J.Jill, a women's clothing and accessory retailer, faced the significant challenge of maintaining email deliverability and driving sales despite undergoing three separate email service provider (ESP) migrations in three years. These migrations posed a major risk to their sender reputation and threatened millions in revenue. To navigate this, they partnered with Validity and used its Everest email deliverability platform.

With Validity, J.Jill implemented a detailed migration plan supported by Everest for monitoring and BriteVerify for list hygiene. This solution allowed them to maintain a consistent 99.7% inbox placement rate throughout all three migrations. The high deliverability ensured their email channel, which is one of their top revenue drivers, continued to perform strongly, with their average revenue per email being more than double the industry average.

J.Jill