Case Study: itison achieves better email deliverability and higher open rates with Validity

itison boosts open rates 11% with Validity

itison, an online deal marketplace, was struggling with poor email deliverability and high greylisting rates as its email program grew. This lack of visibility put pressure on the development team, who spent excessive time optimizing campaigns instead of product development. To address this, itison turned to Validity and its Sender Certification program.

By implementing Validity's Sender Certification, itison's emails were recognized as safe by major mailbox providers. This led to faster delivery, reduced throttling, and an 11% increase in open rates. The certification also provided invaluable data and insight, allowing itison to experiment more freely and streamline its sending infrastructure.

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