Case Study: Individual Restaurants achieves higher inbox placement and engagement with Validity

Individual Restaurants boosts inbox placement to 90%-100% with Validity

Individual Restaurants, a UK-based restaurant group, faced a significant challenge with low email engagement due to poor deliverability. With only 10-20% of its emails reaching subscribers' inboxes, the company was receiving complaints from customers missing out on offers. Individual Restaurants turned to Validity to increase its inbox placement and engagement rates for its crucial loyalty program communications.

Validity implemented a solution that included its Sender Certification program, list hygiene optimization, and a re-engagement plan. This led to a dramatic increase in Individual Restaurants' inbox placement rate to 90-100% and open rates between 15-50%. A specific "50% back" email campaign saw a 20% uplift in usage, directly equating to an additional £200,000 in revenue for the company.

Individual Restaurants