Case Study: Imperia Online achieves 99% inbox placement with Validity Sender Certification

Imperia Online achieves 99% inbox placement with Validity

Imperia Online, a leading online game production company, faced significant email deliverability challenges. Their essential marketing and player engagement emails were frequently landing in spam folders, particularly with Yahoo inboxes, threatening their communication with a global community of over 70 million players. To solve this problem, Imperia Online turned to the vendor Validity for assistance.

Validity implemented a comprehensive solution for Imperia Online, which included a strategic assessment and optimization of their email program followed by enrollment in Validity Sender Certification. This granted them trusted sender status and resolved their Yahoo delivery issues. The results were dramatic: Imperia Online achieved a 99% inbox placement rate, a 42% uplift compared to industry benchmarks, and places an estimated 172,000 more messages in player inboxes annually, significantly enhancing player engagement.

Imperia Online