Case Study: icelolly.com improves open rates by 5% with Validity

icelolly.com improves open rates by 5% in two months with Validity

icelolly.com, a UK holiday comparison website, faced a challenge with poor email inbox placement due to a lack of monitoring for its significant marketing program. They turned to the vendor Validity and its Inbox Monitor service to gain insight into their deliverability performance.

Validity implemented inbox monitoring and recommended icelolly.com apply for its Certification program. This solution led to an immediate improvement in deliverability and subscriber engagement. As a result, icelolly.com saw a 5% increase in open rates within two months and a 6% increase in click-through rates, directly improving their ROI.

icelolly.com