Case Study: Ice Travel Group achieves a successful merger with strong inbox placement using Validity Sender Certification and Everest

Ice Travel Group achieves 99% inbox placement with Validity

Ice Travel Group, a travel company formed from the merger of icelolly.com and TravelSupermarket, faced a significant challenge to its email marketing program during a corporate merger and an email service provider (ESP) migration. They needed to manage these infrastructural changes without damaging their email deliverability and sender reputation. They turned to the vendor Validity for support.

Validity provided its Sender Certification program and Everest deliverability platform to ensure a smooth transition. The solution included strategic IP warming, list hygiene, and 24/7 monitoring. As a result, Ice Travel Group maintained a 99 Sender Score and achieved a 99% inbox placement rate throughout the merger, protecting this key marketing channel with minimal disruption. Validity's tools and expertise were critical to this successful outcome.