Case Study: Hickory Farms boosts open rates by 150% with Validity’s View Time Optimization

Hickory Farms boosts open rates by 150% with Validity

Hickory Farms, a gourmet food and gift retailer, faced the challenge of standing out in increasingly crowded customer inboxes, especially during their crucial holiday revenue period. They partnered with Validity and utilized its View Time Optimization (VTO) feature via the Everest platform to ensure their emails were delivered at the optimal time for engagement.

By implementing Validity's VTO solution, Hickory Farms achieved exceptional results, including a 150% increase in open rates and a 146% increase in clickthroughs on a key Cyber Monday campaign. This significant boost in subscriber engagement directly contributed to the company exceeding its revenue goals for the holiday season.

Hickory Farms