Case Study: Hickory Farms achieves near-100% inbox placement and stronger holiday revenue with Validity

Hickory Farms achieves near 100% inbox placement with Validity

Hickory Farms, a gourmet food gift company with a highly seasonal business, was struggling to maintain email deliverability and audience engagement. Their revenue is heavily concentrated in the holiday season, and engagement drops during the off-season, causing deliverability issues. The launch of Apple’s Mail Privacy Protection further complicated their ability to measure performance. They partnered with Validity to find a solution that would ensure their messages reached the inbox.

Validity implemented its Everest email deliverability platform and Sender Certification program for Hickory Farms. The solution provided real-time insights, list validation, and expert support. As a result, Hickory Farms achieved a Sender Score of 99 and near 100% inbox placement rates, which contributed to them smashing their holiday revenue targets. Validity estimates the lift from Sender Certification alone equated to a 130x increase in ROI.

Hickory Farms