Case Study: Global Hotel Alliance achieves near-100% inbox placement with Validity Everest

Global Hotel Alliance achieves ~100% inbox placement with Validity

Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, faced challenges with global email deliverability. Their complex sending environment across different regions and niche ISPs made it difficult to ensure critical customer emails reached the inbox. This challenge grew when internal stakeholders requested higher volume sends that risked violating email best practices, prompting GHA to turn to the vendor Validity for support.

By leveraging Validity's Everest platform for advanced insights and expert support, GHA was able to maintain stakeholder satisfaction and improve its email practices. The solution implemented by Validity resulted in GHA achieving a near-perfect inbox placement rate of approximately 100% and a stellar Sender Score.

Global Hotel Alliance