Case Study: Furniture Row boosts inbox placement by 10-15% with Validity

Furniture Row boosts inbox placement 10-15% with Validity

Furniture Row, a major furniture retailer, faced challenges with email deliverability and maximizing outreach due to their short customer engagement window. A significant portion of their audience used Gmail, where their sender reputation was negatively impacting inbox placement. They partnered with Validity to gain better insights and actionable data to improve list quality and overall deliverability performance.

With Validity's email deliverability platform, Furniture Row monitored inbox placement, implemented DMARC policies, and received expert guidance. This led to a 10-15% increase in inbox placement rates, a 6-8% increase in open rates, and a 5-6% increase in click rates. The solution from Validity improved their marketing reach, driving more in-store traffic and revenue.

Furniture Row