Case Study: Freshfields Bruckhaus Deringer LLP improves CRM data quality and email performance with Validity

Freshfields Bruckhaus Deringer LLP boosts click-through rates 28% with Validity

Freshfields Bruckhaus Deringer LLP, a leading international law firm, faced the challenge of modernizing its client relationship management. Their existing CRM system was an unreliable store of outdated information, and they needed a foundation of clean data to power a new Salesforce instance and deliver richer client experiences. To build this new CRM on a foundation of clean data, the company chose to partner with Validity and its solutions, BriteVerify and DemandTools.

Validity provided Freshfields with BriteVerify for real-time and bulk email verification and DemandTools for ongoing data management tasks like deduplication. This solution resulted in a 28% uplift in email click-through rates and a 97% inbox placement rate. The firm also realized massive efficiency gains, reducing the number of database administrators needed from 12 to just two, freeing up resources for more strategic initiatives. Validity's tools were critical to the success of their multi-year CRM transformation.

Freshfields Bruckhaus Deringer LLP