Case Study: FanFinders achieves 95% inbox placement and stronger email engagement with Validity Sender Certification

FanFinders boosts inbox placement to 95% with Validity

FanFinders, a company that connects brands with new parents, faced challenges with poor email deliverability and low subscriber engagement. Their promotional campaigns, especially to Microsoft-hosted email addresses, suffered from low inbox placement rates. This prevented them from effectively reaching their large membership base. They turned to Validity's Sender Certification program for a solution.

By implementing Validity's Sender Certification, FanFinders improved their sender reputation and gained preferential treatment at major mailbox providers. This led to a dramatic improvement in their email performance, achieving a 95% inbox placement rate and a 50% increase in delivery rate to Microsoft inboxes. Open rates also rose to 15%, which was critical as email marketing drives significant revenue for their business.

FanFinders