Case Study: Emarsys Achieves Higher Open and Click Rates with Validity Certification

Emarsys boosts click-through rates 35% with Validity Certification

Emarsys, a global marketing platform, sought to independently evaluate if Validity's Certification program was the right solution to maximize email deliverability and improve program performance for its sending customers. The challenge was to provide these senders with the best possible guidance to achieve incredible results.

Validity collaborated with Emarsys to analyze the performance data of 20 email programs. The solution's results were significant, with average open rates increasing by 27% and click-through rates by 35% after Certification. For the best-fit senders, these rates increased by 45% and 74% respectively. Validity's solution drove an estimated average revenue increase of £26,250 per million emails sent.

Emarsys