Case Study: Edmentum achieves clean, reliable data and faster migration with Validity DemandTools

Edmentum merges 1.5 million duplicates with Validity

Edmentum, an online education pioneer, faced a significant data quality challenge. Their Salesforce database contained millions of duplicate and unstandardized student and educator records, which was further complicated by a project to migrate vendor data from a separate system. This poor data quality risked compromising the trusted information their revenue operations and leadership teams rely on. The native CRM tools and manual processes available to their administrators were insufficient for the task.

To solve this, Edmentum implemented Validity's DemandTools. This solution enabled their team to quickly and accurately deduplicate, standardize, and migrate their data. Using DemandTools, Validity's product, the admins merged 1.5 million duplicate contact records and cleanly transferred thousands of vendor records into Salesforce. The results saved days of work, provided reliable data for decision-making, and were considered a major win, with one administrator stating they cannot do their job without the tool.

Edmentum