Case Study: Easy Voyage improves email deliverability and sender reputation with Validity

Easy Voyage improves email deliverability and reduces complaints with Validity

Easy Voyage, a leading French travel information and comparison website, faced a challenge with weak IP reputation and poor email deliverability. This was largely due to their acquisition of large volumes of email addresses from external sources. To address this, they worked with the vendor Validity, utilizing its Sender Certification program and email best practices.

Validity's solution involved an extensive deliverability audit and an action plan to improve Easy Voyage's email program. After implementing changes and achieving Sender Certification, the customer saw a stronger sender reputation, improved deliverability, and a substantially reduced complaint rate. This provided greater visibility into their email performance and resulted in a greater ROI from their email marketing channel.