Case Study: DonorsChoose achieves 99.7% inbox placement with Validity Everest

DonorsChoose raises $26M and reaches 99.7% inbox placement with Validity

DonorsChoose, a nonprofit organization supporting public education, faced significant email deliverability challenges that jeopardized their critical donor communications. Issues with sender reputation and poor list hygiene led to problems with spam traps and complaints, particularly impacting their delivery to Gmail users. To address this, they turned to their long-time partner, Validity, and invested in the Everest email deliverability platform.

By implementing Validity's Everest platform and following expert advice, DonorsChoose improved their list hygiene and sender reputation. This resulted in an average inbox placement rate of 99.7%, a Sender Score of 99, and a drastic reduction in spam traps. Most importantly, the email channel was used to raise over $26 million during the COVID-19 pandemic, allowing them to maintain donation levels close to pre-pandemic numbers.

DonorsChoose