Case Study: DMA boosts email click rates by 54% with Validity Everest

DMA boosts email click rate by 54% with Validity

The Data & Marketing Association (DMA), a UK membership organization, faced the challenge of maintaining high email inbox placement rates within a complex environment. With a diverse audience spanning both B2B and B2C segments, their use of a shared IP address led to deliverability issues and underwhelming response rates. They partnered with Validity to gain better visibility and control over their email performance.

By implementing Validity's Everest email success platform and its Sender Certification program, the DMA gained comprehensive tools for list validation, design testing, and inbox placement monitoring. This solution, combined with a move to a dedicated IP, resulted in a 98% average inbox placement rate and a 54% increase in click-through rates, significantly boosting subscriber engagement across their entire member base.

DMA