Case Study: Network Digital Marketing achieves a 99% inbox placement rate with Validity Everest and Sender Certification

Data & Marketing Association achieves 99% inbox placement with Validity

Network Digital Marketing, an affiliate marketing company, faced the challenge of maintaining high email deliverability while sending a high volume of targeted emails and newsletters in a competitive industry. Their success depended on reaching the inbox to drive engagement, but frequent sends increased the risk of spam complaints and throttling. To address this, they partnered with Validity and utilized its Everest and Sender Certification solutions.

By leveraging Validity Everest for performance monitoring and best practice coaching, and adding Sender Certification for an extra layer of inbox insurance, the company achieved a 99% inbox placement rate across their four dedicated IPs. This represented a 14% uplift compared to non-certified senders. During peak sales periods, they doubled their send volume and saw net click rates skyrocket, finishing with their best peak season in company history.

Data & Marketing Association