Case Study: Copeland streamlines email marketing migration with Validity

Copeland cuts invalid email migration by 50% with Validity

Copeland, a global provider of sustainable climate solutions, faced a significant challenge when it became an independent company, as its marketing team was forced to inefficiently manage campaigns across two separate email service platforms, Oracle Eloqua and Salesforce Marketing Cloud. This dual-system workflow added hours of unnecessary work and created confusion. To simplify their process, they decided to migrate entirely to SFMC but needed help from vendor Validity to execute the transition smoothly and maintain data integrity.

Validity provided a suite of solutions to overcome these challenges. The team used BriteVerify to validate and clean their contact list, DemandTools to prevent duplicate records, and the Litmus platform to streamline email creation and approval workflows. This strategic approach resulted in a successful migration that protected sender reputation. A targeted re-engagement campaign designed with Litmus achieved a 2% conversion rate, bringing previously disengaged contacts back into their database and ensuring a clean, effective marketing system.

Copeland