Case Study: Comexposium boosts email inbox placement with Validity

Comexposium improves inbox placement to 100% with Validity

Comexposium, a major event organizer, faced challenges with poor email sender reputation and deliverability due to its decentralized email operations and the high-volume communication demands of the COVID-19 pandemic. They partnered with Validity for its email marketing suite and expertise to centralize their strategy and improve performance.

Validity provided certification and expert guidance, helping Comexposium implement best practices and migrate to its Everest platform. This resulted in dramatically improved deliverability, including a 100% inbox placement rate with Microsoft addresses and maintaining a low 0.4% complaint rate despite a tripling of email volume.

Comexposium