Case Study: Clear Capital reduces data cleansing time with Validity DemandTools and BriteVerify

Clear Capital updates 70,000 contacts in minutes with Validity

Clear Capital, a national real estate valuation technology company, faced a significant data quality challenge. Their Salesforce database was filled with duplicates and unstandardized records, which threatened the effectiveness of their sales and marketing efforts and risked making an unprofessional impression. To address this, they turned to the vendor Validity and its data management platform, DemandTools, to clean their data and establish reliable workflows.

By implementing Validity's DemandTools and BriteVerify, Clear Capital automated its data cleansing processes. The solution identified and merged duplicates, standardized records, and verified contact information. This resulted in massive time savings, reducing tasks that took months or weeks down to minutes or hours. The measurable impact included a more productive sales team that could focus on real opportunities and more effective marketing campaigns with higher deliverability, all thanks to Validity.

Clear Capital