Case Study: Cheerz boosts email open rates with Validity Certification

Cheerz boosts email open rates by nearly 40% with Validity

Cheerz, a photo printing company, faced challenges with poor sender reputation and declining email deliverability rates, particularly impacting their performance with Microsoft email addresses. This issue threatened their commercial performance, especially ahead of the crucial holiday season. They turned to the vendor Validity for help with their Certification solution.

Validity implemented its Certification solution, which involved assessing Cheerz's practices and certifying their IP addresses. This improved Cheerz's sender reputation and allowed them to join a major allow list. The results were significant, including a deliverability rate of 99.9%, an email open rate increase of nearly 40%, and an impressive ROI estimated at €34 for every euro spent during the holiday period.

Cheerz