Case Study: BrandAlley Reaches 100M More Inboxes Per Year with Validity Sender Certification

BrandAlley reaches 99.7% inbox placement with Validity

BrandAlley, a UK-based online fashion retailer, faced the challenge of maintaining strong email deliverability as a high-volume sender. Their business model relied on sending frequent, time-sensitive campaigns, and any decline in inbox placement during peak periods threatened a significant portion of their revenue. To overcome this, they partnered with Validity and implemented its Everest email deliverability platform and Sender Certification service.

The solution from Validity provided real-time monitoring through Everest and priority inbox placement via Sender Certification. This partnership resulted in BrandAlley achieving a 99.7% inbox placement rate and a Sender Score consistently between 99 and 100. Validity's Sender Certification enabled them to reach an additional 100 million inboxes per year, leading to a significant revenue uplift for the business.

BrandAlley