Case Study: Boozt.com achieves near-100% inbox placement with Validity Sender Certification

Boozt.com boosts Microsoft inbox placement from 0% to 100% with Validity

Boozt.com, a leading online fashion retailer, faced a critical challenge with low email inbox placement rates, particularly at Microsoft domains where their rate was 0%. This occurred after they moved to a dedicated IP address with a new email marketing service. To address this deliverability problem, they engaged the vendor Validity for help with their Sender Certification program and an IP warm-up.

Validity's Sender Certification program provided Boozt.com with preferential treatment and improved their reputation at major mailbox providers. The results were immediate and dramatic: Microsoft inbox placement rose to 100%, and their overall rate increased to 99%. This improvement translated to a monthly revenue increase of over 1 million SEK and a significant jump in their email open rate from 20% to 35%.

Boozt.com