Case Study: Boot Barn achieves $1.1 million in annual revenue uplift with Validity Sender Certification

Boot Barn achieves $1.1 million annual revenue uplift with Validity

Boot Barn, a western and work wear retailer, faced significant email deliverability challenges due to their high-volume, high-frequency sending strategy. Maintaining a strong sender reputation and avoiding spam filters was difficult, particularly with major providers like Microsoft. To overcome this, they turned to Validity for its Sender Certification program and Everest email deliverability platform.

By implementing Validity's solutions, Boot Barn's inbox placement rate with Microsoft doubled overnight. They now achieve a 99.7% average inbox placement rate and a Sender Score of 99. This improvement allows Validity's Certified program to place an additional 90 million emails into inboxes annually, resulting in a $1.1 million annual revenue uplift for Boot Barn.

Boot Barn