Case Study: Binance achieves multimillion-dollar revenue uplift with Validity

Binance reaches 32 million more inboxes per year with Validity

Binance, the world's largest cryptocurrency exchange, faced the challenge of maintaining strong email deliverability as a high-volume sender to its over 200 million users. With limited visibility into their inbox placement rates, they needed a proactive solution to build a stronger foundation for their email program, which is critical for user engagement and education. They partnered with Validity to address these deliverability concerns.

By implementing Validity's Everest platform and completing its Sender Certification program, Binance gained crucial insights and priority status with mailbox providers. This partnership resulted in the company reaching an additional 32 million inboxes per year, contributing to a multimillion-dollar revenue uplift. Validity also helped Binance standardize its global email processes and easily adapt to new industry regulations, ensuring scalable growth and peace of mind.

Binance