Case Study: bet365 achieves a successful ESP migration and 99.7% inbox placement with Validity

Bet365 reaches 99.7% inbox placement with Validity

Bet365, a major online gambling company, faced significant challenges in maintaining email deliverability due to industry regulations and global marketing complexities. Their rapidly growing program, which sends hundreds of millions of emails annually, needed a reliable partner to ensure critical messages reached the inbox. They turned to vendor Validity and its email deliverability solutions for support.

With Validity's Everest platform and Sender Certification program, bet365 gained crucial insights and reputation protection. This was instrumental in their successful, low-stress migration to a new ESP, Braze. The results included a sustained 99.7% inbox placement rate, tens of millions more emails delivered annually, and expert guidance through industry changes, all supported by Validity's dedicated team.

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