Case Study: BARBRI automates Salesforce data cleansing with Validity DemandTools

BARBRI merges 6,000 duplicate records a month with Validity

Barbri, a global leader in technology-enabled legal education, faced a challenge with duplicate records in its Salesforce CRM. These duplicates, created by system integrations, caused its sales team to waste productivity by repeatedly working on the same prospects as if they were new opportunities.

By implementing Validity DemandTools, Barbri automated its complex data cleansing processes. The solution's no-code configuration allowed them to merge 6,000 duplicate records a month automatically. This resulted in a significant reduction in time spent on data management, enabled the team to trust their data for accurate reporting, and allowed staff to refocus on sales enablement.

Barbri