Case Study: Akamai boosts CRM data quality and sales efficiency with Validity DemandTools

Akamai Technologies cleans data 300x faster with Validity

Akamai Technologies, a content delivery network and cybersecurity company, faced a significant challenge with duplicate records in its Salesforce instance. This manual data cleanup process was time-consuming, error-prone, and negatively impacted sales team productivity and morale. To address this, Akamai turned to Validity and its DemandTools platform.

By implementing Validity's DemandTools, Akamai automated its data management, using features for deduplication and standardization. This solution enabled the team to clean data 300 times faster, increasing from 200-300 accounts per month to 20,000 per week. This efficiency gain saved a full-time employee's worth of effort and increased the amount of clean accounts in Salesforce from 60% to 90%, allowing the sales team to fully trust their data and focus on growing revenue.

Akamai Technologies