Case Study: Airtasker achieves 99.9% inbox placement with Validity's Everest email deliverability platform

Airtasker boosts inbox placement to 99.9% with Validity

Airtasker, a community platform for outsourcing tasks, faced significant email deliverability challenges that hindered its platform's success. With a low inbox placement rate of 60%, its important transactional emails were frequently marked as spam. This poor performance prevented Airtasker from effectively communicating with its users and forced them to limit their email volume. To address this, they partnered with the vendor Validity and its Everest email deliverability platform.

By implementing Validity's Everest platform and completing its Sender Certification program, Airtasker dramatically improved its email performance. The solution included list validation and design testing, which cleaned their lists and optimized templates. As a result, Airtasker's inbox placement rate soared to 99.9%, and they estimated a $500,000 annual revenue increase. Validity's solution gave Airtasker the confidence to use email for a wider range of communications.

Airtasker