Case Study: 908 Devices boosts Salesforce data quality and operational efficiency with Validity DemandTools

908 Devices speeds Salesforce updates with Validity DemandTools, reducing two-step processes to one

908 Devices, a Boston-based company developing chemical analysis devices, faced challenges in quickly adapting their Salesforce CRM data to support evolving sales, service, and marketing needs. Their internal processes were hindered by siloed data and out-of-the-box Salesforce tools that were insufficient for the complexity and speed required, risking the quality of data vital for leadership's decision-making. To address this, they turned to the vendor Validity and its DemandTools platform.

By implementing Validity DemandTools, the team gained a powerful solution for managing data changes, deduplication, and standardization. The results included a significant boost in operational efficiency, the breaking down of siloed processes, and improved Salesforce data quality. This empowered sales and marketing teams with clean data for professional communications and ensured efficient analysis in Tableau, providing the company leadership with trusted, high-quality information to drive strategy.

908 Devices